Design Statement

March 14, 2008 at 4:25 pm Leave a comment

“The Great Life Extension Debate” provides viewers with the chance to learn about the ramifications, both negative and positive, of investing resources into technologies that would allow us, if not to live forever, than at least to live well into our hundreds. The video illustrates both sides of the story not only to give viewers an unbiased look at the issue, but also to allow the two of us to voice or separate opinions on the subject.

A bright colour scheme was chosen to enhance the liveliness of the debate and vector illustrations combined with bold text are used to visualize the argument. We decided against using a continuous musical soundtrack because we felt that it would compete too strongly against the voices of the debate, so instead we used some sound effects to draw attention to specific points and add a certain fun appeal to our animation.

While the subject itself, is an very serious ethical debate, we have presented it in a fun way, not to make light of the subject, but rather to try and reach a wider audience.

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Entry filed under: FINAL DELIVERABLES, Final Process, Live Forever.

Finalized Creative Brief The Great Life Extension Debate

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